About Us

Who We Are

The Carolina Paddle Company (CAPACO) was established in May of 2012 bringing the world of Stand Up Paddling to the Myrtle Beach area.  Founder Trent Ventura departed from the landlocked 48 states in 2009 for a 3-year stay in Waikiki, Hawaii where the islands largest epoxy water-sports company, Surftech, hired him as a sales associate and warehouse assistant.  During his time living in Hawaii he was introduced to the increasingly popular sport known as Stand-UP Paddleboarding (SUP).  As a result of Surftech’s superior knowledge and cutting-edge involvement in the SUP industry Trent received top-quality instruction and a dynamic understanding regarding every aspect of the sport.  After developing a passion for Stand-Up Paddling Trent desired to have the privilege of bringing the sport back to his hometown.  This desire led to the creation of the Carolina Paddle Company (CAPACO) in May of 2012 where he now offers SUP Lessons, SUP Retail, and all of the necessary accessories!  The Carolina Paddle Company is also extremely excited to introduce the Southeast to Hawaii’s very own Superfruit Antioxidant beverage, made exclusively on the Big Island of Hawaii, “KonaRed”.  Bringing the world of Stand Up Paddling to Myrtle Beach.  We will be providing the highest quality of SUP’s, Paddles, and Accessories.  Rentals will be available at $40/24hrs with the option of applying every rental fee towards the purchase of a new board. (Up to 25% off the MSRP) This will let you try before you buy!  Excited to show Myrtle Beach What’SUP!



Our Mission

We are dedicated to providing Myrtle Beach and surrounding areas with access to the highest quality SUP’s on the market.  With years of experience on a variety of Stand-Up Paddleboards we are able to get you on the SUP you will be most happy with.  There is nothing worse than a $1200 experiment only to find out that board just wasn’t for you.  With our rent-to-own program we can work with you to guarantee you find the SUP most suited to your needs. We are Myrtle Beach’s ONLY exclusive SUP shop and the place to go for a quality product with quality service!



Trent Ventura

It all started the summer of 2009.  I was a surf instructor in the Outer Banks of North Carolina without a care in the world. My days were spent on the beach and nights spent relaxing with friends, life was good.  It wasn’t until I heard some of my friends talking about their after summer plans to move to the island of Oahu, HI.  Stoked on the dream of consistent clean surf on an island in the middle of the ocean I started planning.  When fall arrived I was ready to go, I tried getting in touch with the crew but to my dismay they all bailed. I was on my own, so eyes shut I hopped on a plane and worked my way west.  After a week and a half of traveling, sleeping in airports, I arrived in Honolulu, HI.  I spent the next 3 years working, surfing and playing in paradise.  The Lord blesses;  only two months after arriving on island I landed a job at SurfTech Hawaii.  The Pacific’s largest epoxy surfboard and SUP distributors.  We had hundreds of boards in our rental fleet, and I was encouraged to try all of them.  Watching the rapid growth of Stand-Up Paddling in the 3 years I was on island I knew it was only a matter of time before it’s stoke reached the East Coast.  It was during a visit back home in Myrtle Beach in August of 2011 that I realized this is just what Myrtle Beach needs. Wilmington, NC had a handful of SUP shops; Charleston, SC did as well.  Myrtle Beach didn’t have any exclusive SUP stores; The bug bit me.  The next 8 months I planned and schemed to bring this sport to Myrtle Beach.  Having paddled everything from your basic beginner models all the way up to competing on top of the line carbon fiber race boards, I’ve tried them all.  If you are interested in paddling for fun, exercise, competition, or just something to catch a few waves on… I can put you on the board you not only want, but need.

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